CEO and Founder of Wealthsimple

“I wish I knew more about behavioural finance. I’m learning lots, but wish it was something I studied in school. The data is really clear that long-term money success comes from disciplined behaviours over many years, not picking stocks or other “magic bullets”. Yet, most people are really bad at practicing those behaviours. I’m learning more about the science behind them to help myself and our clients at Wealthsimple become smarter about money. I think everyone could benefit from learning about behavioural finance.”